Mobile App Use Overtakes Web Surfing

With the increasing popularity of applications on smartphones and tablets, Flurry Analytics’ latest findings shouldn’t come as a surprise: that many people are spending more time on using apps instead of using the web.
According to Flurry Analytics, mobile users spend 94 minutes a day using their apps while their mobile Internet time is at 72 minutes. The disparity is a huge difference considering that compared to a year and a half ago, more people spent time on mobile web at 64 minutes per day while their time for mobile apps was at 43 minutes per day.
Also worth noting is the increasing time people use their mobile devices compared to a similar data collected 1.5 years ago. Flurry Analytics said that the convenience of having a mobile app tailor made for a specific purpose has drawn more people to using it instead of going through a website.


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