With the popularity of the iPhone 4S in Hong Kong, many people have become unauthorised resellers of Apple’s latest offering. Naturally, the prices go up when buying from these profit-conscious individuals, putting regular customers at a disadvantage.

To address this concern, buying an iPhone 4S in Hong Kong will no longer be on a first-come first-served basis.
Apple has introduced its own system, which requires an individual to go to a specific web site if they are interested in buying one and fill up a form with personal data such as their ID number.
There are specific hours when such reservations may be made and those lucky enough to be picked will be given a reservation slot and other details for the pickup. In this lottery-style, everybody gets an equal chance unlike the previous system which was subject to abuse by those who want to make a quick profit from the populary of the iPhone 4S.
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