Duplicate content in SEO is actually any web content that is considered to be similar to another site. Search engines have actually implemented new filters specifically to monitor these types of “deceitful attempts” to improve site’s search engine page rankings. A lot of people think that by creating multiple but similar replicas of their web pages or content, that they will be able to improve their site’s page rankings since they will be able to get multiple listings for their site. Since search engines are now monitoring these types of trickery, sites using duplicate content can actually end up getting banned.
One way of getting a duplicate content is by having very similar websites or identical web pages on different sub-domains or domains that offer basically the same content. This may include landing or door pages aside from the content, so make sure that you avoid using this if you don’t want your site to become vulnerable to search engines’ duplicate content filter.
Another method of creating duplicate content is by simply taking content from another website or page and reorganizing it to make it appear dissimilar to its original form, though it is actually the same.
Distribution of copied articles by other sites other than the one that distributed the original article can also be considered to be a duplicate content. Unfortunately, although some search engines still deem the site where the original article came from as relevant, some however, do not.
One way of getting a duplicate content is by having very similar websites or identical web pages on different sub-domains or domains that offer basically the same content. This may include landing or door pages aside from the content, so make sure that you avoid using this if you don’t want your site to become vulnerable to search engines’ duplicate content filter.
Another method of creating duplicate content is by simply taking content from another website or page and reorganizing it to make it appear dissimilar to its original form, though it is actually the same.
Distribution of copied articles by other sites other than the one that distributed the original article can also be considered to be a duplicate content. Unfortunately, although some search engines still deem the site where the original article came from as relevant, some however, do not.
Search engines filter for duplicate content by using the same means for analyzing and indexing page ranking for sites, and that is through the use of crawlers or robots. These robots or crawlers go through different websites and catalogues these sites by reading and saving information to their database. Once this is done, these robots then analyzes and compares all the information it has taken from one website to all the others that It has visited by using certain algorithms to determine if the site’s content is relevant, and if it can be considered as a duplicate content or spam.
Although you may not have any intentions to try and deceive search engines to improve your site’s page ranking, your site might still get flagged as having duplicate content. One way that you can avoid this from happening is by checking yourself if there are duplicate contents of your page. Just make sure that you avoid too much similarities with another page’s content for this can still appear as duplicate content to some filters, even if it isn’t considered to be a spam.
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